People are continuing to include more protein in their diets — at every consumption occasion and in higher gram-per-serving formulations. As the protein trend has moved upward, the last year or two saw it explode into the “plant-based” trend that focused heavily, although not exclusively, on plant proteins. In fact, sales of plant proteins have jumped to more than $1.6B annually.
While protein products made from soy and whey have long been — and remain — the most commonly used protein ingredients, manufacturers and consumers alike are increasingly reaching for alternatives to soy and whey protein to meet emerging lifestyle choices. These include proteins that are plant-based, such as from nuts, seeds, and grains, as well as animal-derived proteins, such as from eggs, meat, and poultry.
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December 2019 By Rachel Zemser